This is my sixth semester of university and I have never taken a course on communications and media, I study applied behavioral science and pre-occupational therapy so this is all new territory for me. To say Ted lost me for a moment in lecture is being generous. This whole concept of “the medium is the message” took a hot minute to click, but once we started to ~dive deep~ it all began to make sense.
When I think about how the delivery of the message affects how we consume it I immediately go to social media.
I remember the release of Instagram when I was in grade school, it was all a platform for my friends and I to share our goofy pictures, it was so exclusive at the time and I never thought it would grow to be the empire it is today.
Now I think about how Instagram is actually a job for some people.
Each page I have shared above has a different aesthetic. Whether it is lifestyle, travel, or luxury. When you follow these pages you expect a certain type of content to be produced and the creators select content that will flow with the vibe of their page. Most, if not all, of the photos posted are posed and curated for their feed. They benefit off the notion that the medium is the message, they have a built in audience because of what is expected from them.
My goal is to create this with my DA project, a travel instagram. I have been studying how professional Instagramers structure their posts and create this flow that draws people in and keeps them subscribed to their content.
Carson Whitford 
Carson! I love this post and relate to it so much. I am an exchange student as well with a double major in elementary education and communications. For my time abroad I decided to focus on communications and this is my first semester taking business courses as well so it is all new territory! I loved this post and find it extremely important to understand the “medium of the message”. How we deliver anything is essential to how it is consumed, and you did a great job at analyzing this concept in your post! Can’t wait to see what else you post on here!
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